How do you do a GUI? Econogy's Catapult design partner explains

How many companies can design a business financial strategy in one room and a graphical User Interface in the next?  Econogy's user-centered design partner, Catapult, draws from Cincinnati's world-renown design expertise to create new solutions for everything from medical devices to public engagement.  

In this video Catapult's founder, Steve Doehler, walks us through the process of developing something we all use but often don't think about -- the user interface for an electronic product. As part of the redesign of a client's handheld device, the Catapult team is analyzing and redesigning the way that users will interact with the device, making it easier and more intuitive for even occasional users to employ this scientific device correctly.

And they're doing it in partnership with Econogy teams working on everything from product engineering to software.  

We're learning to bake Catapult's insights into user-centered design into everything we do. Stay tuned for more innovations!

 Steve in his element as a professor of Industrial Design at the University of Cincinnati.  Photo courtesy of the Cincinnati Business Journal.  Click photo for the link.

Steve in his element as a professor of Industrial Design at the University of Cincinnati.  Photo courtesy of the Cincinnati Business Journal.  Click photo for the link.