Conventional consulting firms often operate as outside experts -- they parachute in with a packet of recommendations, deposit them in a neat pile with the client, and then take off to their office without looking back.
This model works when a client only wants to take advantage of a consultants expert-ness, their expertise. If what you need is guidance on how to apply clearly predictable “best practices,” or to implement the Received Wisdom of an industry, then what you need is a Keeper of the Best Practices. You want that expert consultant to just tell you what to do.
A consultant-as-expert only approach works well in situations that are highly predictable -- where markets, and technology, and needs, and assumptions can be applied from a past situation to a current challenge with high confidence. This practice assumes what has worked well in the past can also apply in the present and will evidently operate the same in the future. It becomes a matter of cutting and pasting, and the consultant is the keeper of the big book where all the answers and solutions to problems lie.
But the world has changed. We don’t find very many of these situations anymore.
Econogy emphasizes Co-Creation -- with clients, with consumers, with community members. This strategy places significant emphasis on bringing together multiple parties to reach solutions. We find that most issues that we encounter do not have cut-and-paste answers, but are instead defined by disorder and complexity that challenges problem solving beyond what any person can work out alone regardless of expertise. The greatest opportunities for real solutions are discovered when we pull multiple minds, hearts and perspectives into the search for the right way forward. At Econogy we intentionally design our internal processes and design our client projects to maximize co-creation.
We seek clients who want to create with us, who want to learn and discover what works through a partnership of talented minds and sound practices, not just get handed an age old list of ill-fitting answers.