Going Big

 [Artist rendering of a man with his arms in the air as if celebrating. A large hand is in the air in front of him holding out a bright yellow medal.]

[Artist rendering of a man with his arms in the air as if celebrating. A large hand is in the air in front of him holding out a bright yellow medal.]

When a basketball player says “Go Big or Go Home,” it sounds assertive, determined, commanding….and way, way cool.

But what happens if you find yourself at that crossroads with your business?  Do you Go Big, or do you Go Home?

Econogy has been living in that moment lately.  We had to make a choice to thud along doing business in a way we know we can but meeting our impact goals at a glacial pace or…

We could do what we set out to do in the beginning:

  • Invent new systems to create 21st-century education, communities and business,

  • Pull them together to fit the emerging ways we live and work,

  • Make  things that the old models cannot do, finally doable.

We could play it relatively safe, stick to the work we had learned how to do, or we could take what we’ve learned and create the systems to make exponential change happen.  

When I put it in those glowing terms, it sounds like an easy choice. Who doesn't want to Go Big?  Who doesn’t want to be the hero? Who doesn’t want to be LeBron leading his team to the previously-unthinkable victory?

But it’s not easy at all.  Making that choice, committing to the Go Big path, means that instead of enjoying our competencies, we have to break the things we just finished building.  We have to remake what we just made, and re-assemble it  in ways that make Go Big possible.  

And that’s scary.

It’s scary for people who like to feel like they know what they’re doing (and that’s most of us).  And it’s scary for people who find that Going Big means that they have to leave the spaces where they feel competent and comfortable far behind.

And it's scary as hell for the person who has to sign the checks to keep the machinery going.

But we didn't set out to do The Usual Stuff With a Twist. We didn't set out to do a variation on a theme. And we didn't set out to do something that would land us in the same traps, stuck at the same dead ends, as we've seen before in our own lives and those of the innovators around us.

In the next few weeks we’ll show you more of where we have been, and where we are going.

Perhaps you'll want to Go Big with us. We’ll be glad to have you along.